Category A · Services

Strategy Packages

Your foundation. Professionally built. — Clear scope, fixed price, AI-accelerated.

For whom

The strategic foundation for SMEs.

Strategy packages are ideal for businesses that want to professionalise their marketing — without agency budgets, without months-long processes.

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SME without a marketing team

Companies with 5–50 employees and no dedicated marketing lead who need professional foundations.

🚀
Founders & Early-Stage

Have a product or service but no marketing foundation yet. Want to start quickly and cost-efficiently.

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Repositioning

Companies that want to redefine their market position — after growth, a pivot, or competitive pressure.

Package A1

Marketing Foundation

The strategic foundation — documented in structured files, ready to use for all further implementation. Everything you need to build marketing professionally.

"Developing a competitive analysis used to mean a 6-week agency process. Today: 3 sessions, the right questions, AI as a sparring partner."
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A1
Marketing Foundation
Deliverables
1

Competitive Analysis

Competitor matrix covering relevant players — positioning, strengths, gaps.

2

Positioning Statement

Core insight, value proposition, brand promise — the basis for all further communication.

3

Branding Guidelines

Tone of voice, language, visual framework — everything that makes your communication consistent.

Format: Remote · Input sessions + review · Delivered as structured Markdown files
A2
Launch Ready
Deliverables
1

Market & Competitive Analysis

Specific to the new product or service — including market gaps and positioning opportunities.

2

Target Audience & Buyer Persona

Who buys — and why. Concrete persona profiles as the basis for all communication.

3

Go-to-Market Strategy

Channels, messages, timing — a structured plan that can be implemented internally or with an agency.

4

Communication Framework

Message hierarchy, key messages, tone of voice — for the launch phase.

Format: Remote · Kick-off + working phase + presentation
Package A2

Launch Ready

For companies bringing a new product, service, or brand to market. Structured, fast, directly actionable.

The result is a structured launch plan that can be executed internally or used as a briefing for an agency — without months of preparation.

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Process

How does a collaboration work?

1

Initial call (30 min.)

A short call to discuss your situation, goal, and which package fits. No pitch, no proposal without foundation.

2

Input phase

Structured questions and one session (approx. 60–90 min.) to understand your company, customers, and market.

3

Development phase

Analysis, development and documentation — AI-accelerated, with strategic judgement applied at every stage.

4

Review & handover

Presentation of results, one feedback round, final documentation. You receive all documents ready for immediate use.

FAQ

What you should know.

How long does a strategy package take?
A1 Marketing Foundation: typically 2–3 weeks from initial call to handover. A2 Launch Ready: 3–4 weeks, depending on complexity. AI-accelerated, but never at the expense of substance.
What do I need to contribute as a client?
A kick-off session (approx. 90 min.), written answers to structured questions, and one review session. Most of the work happens on my side — you receive results, not homework.
In what format will I receive the results?
As structured Markdown documents — directly usable for your website, your team, your agency, or AI-assisted implementation. On request also as PDF or presentation.
Can I combine both packages (A1 + A2)?
Yes. Anyone starting from scratch can begin with A1 and continue directly with A2. We discuss this in the initial call.
What does a package cost?
Pricing on request — because every situation is slightly different. Generally: significantly less than a comparable agency engagement, with faster results.

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Tell me briefly where you stand — I'll get back to you within 24 hours.

Send enquiry martin@benxmart.de