Category B · Services

Consulting Mandates

Your strategic partner. When you need one. — Individual, day-rate based, with full expertise.

When a package isn't enough.

Consulting mandates are for more complex, longer-term, or highly specific requirements — when a standardised package doesn't fit and an experienced strategic partner is needed on demand.

Growing SMEs

No in-house marketing team or too small for a dedicated marketing lead — benXmart as fractional CMO.

Healthcare Companies

Pharma, medtech, life sciences — with know-how for regulated markets, HCP communication, and regulatory requirements.

European Ambitions

Companies expanding into EMEA markets or professionalising their European marketing structure.


Four mandates. One expertise.

Every mandate is individual — but structured. Here are the four most common requirement profiles.

B1
Interim

Interim Marketing Management

External marketing manager on demand — operational and strategic. For SMEs without a dedicated marketing lead, to bridge a vacancy, cover parental leave, or fill the pre-hire phase until a permanent hire is in place. No overhead, no onboarding effort — ready to go from day one.

Possible scope:
Marketing strategyAgency briefingCampaign reviewInternal structuresVacancy cover
B2
Health

Healthcare / Pharma Marketing

Specialised consulting mandate for companies in the healthcare sector. 13+ years of experience in pharma and life sciences — DACH & EMEA. Regulated environment, HCP communication, launch support.

Possible scope:
Product positioningLaunch supportHCP communicationRegulatory
B3
Repos.

Repositioning

Comprehensive strategic repositioning for companies or products that have lost market share or want to establish themselves in a new segment. Full process from market research to communication framework.

Process:
Market researchStakeholder workshopClaim developmentAgency briefing
B4
EMEA

EMEA Marketing Setup

Building or professionalising a regional marketing structure for companies with European ambitions. Experience from building the EMEA marketing organisation at Thermo Fisher Scientific — processes, harmonisation, regional campaigns.

Focus:
EMEA strategyProcess setupTeam enablementCampaigns

13+ years. Regulated environment. Real insight.

Healthcare marketing is not like normal marketing. Regulated communication, HCP audiences, regulatory requirements, mandatory information — it's a craft of its own. I know it from the inside.

From allergology to rare diseases to lab services — I have worked across different healthcare segments, at national and European level.

Allergopharma — 7 years
ALLERGOVIT®, ACAROID®, Diagnostics · DACH
Actelion — 2.5 years
ZAVESCA® (Niemann-Pick), OPSUMIT® (PAH) · Rare diseases
Thermo Fisher Scientific — 3+ years
Unity™ Lab Services · EMEA marketing organisation

What a mandate collaboration looks like.

No agency overhead, no diffusion of responsibility. One person who knows the situation, delivers directly, and communicates clearly.

📋

Clear scope from the start

Every mandate begins with a defined scope, timeline, and clear outcome expectations. No open ends, no scope creep.

AI-accelerated

Analyses, research, documents — AI-supported where it makes sense. More output in less time. Strategic judgement remains human.

🤝

Enabling, not dependency

The goal is for you to be more capable after the mandate — not less. I build structures and share knowledge that stays with you.

🌍

Remote & location-independent

Mandates can be conducted entirely remotely. On-site available by arrangement if needed.

What you should know.

How is compensation structured for consulting mandates?
On a day-rate basis. We discuss the exact rate in the initial call — it depends on scope, duration, and complexity. Pricing is communicated transparently, no hidden costs.
How quickly are you available?
Typically available within 1–2 weeks. For longer mandates, I recommend early planning so I can reserve sufficient time.
How long are typical mandates?
From project-based mandates (2–8 weeks) to ongoing engagements (3–12 months). We discuss this based on your situation.
Do you work alongside agencies?
Yes. I can work as the strategic layer alongside an agency handling execution — briefings, reviews, quality control. This is a very efficient model for SMEs.

Discuss a mandate

Tell me briefly what you need — I'll get back to you within 24 hours.